Flashpoints & Focus: What’s Shaping the Public Sector Now?

Get ahead of the market shifts redefining government buying, competition, and opportunity before your competitors do.

Presenters: Anna Pettyjohn, EVP, Product & Strategy GovExec, and Frank Konkel, Editor-in-Chief, GovExec

Public sector procurement is changing faster than many organizations are prepared for. From the rise of AI-focused contracts and accelerated buying cycles to shifting agency priorities and evolving vendor expectations, today’s government market looks dramatically different than it did even a few years ago.

In this session, Anna Pettyjohn and Frank Konkel break down the major trends shaping the public sector landscape and what they mean for GovCon and GovTech organizations trying to compete effectively. Learn how procurement speed, changing spending priorities, new buying behaviors, and increased openness to nontraditional vendors are reshaping opportunity across the federal market.

You’ll also explore how stronger storytelling, clearer proof points, faster execution, and relationship-driven engagement can help organizations align more effectively with today’s government buyers. This course was delivered at GAIN 2025. GAIN is the premier B2G Marketing Conference, presented by GovExec.