GAIN 2024: Disruptors Panel – Roadblocks and Accelerants to Growth

Categories: Marketing
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About Course

This course was delivered at GAIN 2024. GAIN is the premier B2G Marketing Conference, presented by GovExec. It happens in the DC Metro area each Fall. For more information on GAIN, please visit: https://www.govacademy.io/GAIN.

Abstract

In a market full of twists and turns, how do you leverage the unexpected—or mitigate its impact? From layoffs and budget fluctuations to influencers, AI advancements, and election years, these disruptions can either hinder growth or open new opportunities. Success lies in building marketing strategies that are both resilient and adaptable, seizing opportunities while navigating risks. Join us for a dynamic discussion on how to not just weather the storm, but harness it for growth—packed with inspiration and actionable insights.

Panel Moderator: Christina Botto Morrison, Public Sector Marketing Leader, NVIDIA
 
Panelists:
  • Kelly Amacher, Strategic Partnerships, NBC
  • Brian Chidester, Head of Industry Strategy, Public Sector, Adobe
  • Lauren Franco, Director of Public Sector Marketing, Nutanix
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What Will You Learn?

  • How to identify and capitalize on growth opportunities in market disruptions.
  • Proven strategies to adapt marketing plans during budget cuts, technological shifts, and other challenges.
  • Tactical insights and best practices for maintaining agility in your marketing strategies

Audience

  • Field Marketers
  • Campaign Marketers
  • PR & Communications
  • Partner Marketers
  • Product Marketers
  • Industry Strategists

Course Content

GAIN 2024: Disruptors Panel – Roadblocks and Accelerants to Growth
In a market full of twists and turns, how do you leverage the unexpected—or mitigate its impact? From layoffs and budget fluctuations to influencers, AI advancements, and election years, these disruptions can either hinder growth or open new opportunities. Success lies in building marketing strategies that are both resilient and adaptable, seizing opportunities while navigating risks. Join us for a dynamic discussion on how to not just weather the storm, but harness it for growth—packed with inspiration and actionable insights.

  • GAIN 2024: Disruptors Panel – Roadblocks and Accelerants to Growth
    29:27

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A course by

GI
Juliana Slye
Juliana Slye
Government Go-To-Market Expert

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