GAIN 2024: Humanizing Your ABM Strategy

Categories: Marketing
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About Course

This course was delivered at GAIN 2024. GAIN is the premier B2G Marketing Conference, presented by GovExec. It happens in the DC Metro area each Fall. For more information on GAIN, please visit: https://www.govacademy.io/GAIN.

Abstract

We live in the world of more and now – where revenue and pipeline targets are always up and to the right, but budgets are flat or falling, resources are spread thin, and both patience and attention spans are in a constant battle for which can be shortest. And that’s before the inherent challenges of marketing to a public sector audience.

What Will You Learn?

  • How Account Based Marketing (ABM) can help you rethink and reframe the demand from quantity to quality in your mind, in your teams' mind, and in the minds of your stakeholders.
  • What you can count on ABM to do really well and where you shouldn't over rely on it.
  • Understanding how the orchestration of data-driven insights, personalized content, and comprehensive marketing integration can drive results on almost any budget.

Audience

  • Field Marketers
  • Campaign Marketers
  • Marketing Leaders
  • Partner Marketers

Course Content

Humanizing your B2G ABM Strategy

  • GAIN 2024: Humanizing your B2G ABM Strategy
    35:33

Tags

A course by

GI
Juliana Slye
Juliana Slye
Government Go-To-Market Expert

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