GAIN 2023: Pipeline Power: Maximizing B2G Effectiveness

Categories: Marketing, Sales
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About Course

This course was delivered at GAIN 2023. GAIN is the premier B2G Marketing Conference, presented by GovExec. It happens in the DC Metro area each Fall. For more information on GAIN, please visit: https://www.govacademy.io/GAIN.

Abstract

Unlock the secrets to maximizing your B2G campaign effectiveness with this fast-paced course geared for B2G marketing professionals.

Presented by Juliana Slye, CEO of Government Business Results, LLC, and Molly Tomevi, Director of Marketing at Carahsoft Technology Corp. at the GAIN 2023 conference, this session is packed with actionable insights and proven tactics to enhance GovTech marketing strategies and drive MQL to SQL conversion.

 

What Will You Learn?

  • Understand the distinctive stages of the GovBuyer's Journey, how it and why it differs from the commercial buyer's journey
  • Learn how to navigate the GovBuyer's Journey and the effective strategies for touchpoints that convert MQLs to SQLs
  • Discover the importance of multi-channel campaigns and content syndication.
  • Gain insights into best practices for digital and physical marketing touches
  • Explore real-world case studies and examples from leading GovTech campaigns

Audience

  • Field Marketers
  • Partner Marketers
  • Government Campaign Marketers
  • Product Marketers
  • Industry Strategists
  • Account Executives

Course Content

Pipeline Power: Maximizing B2G Campaign Effectiveness
Welcome!  This 45 minute course from the 2023 GAIN Conference lays out the ways the government buyer has changed, resulting in the new GovBuyer's Journey, and delivers best practices for B2G campaign effectiveness.

  • Pre-read: The GovBuyer’s Journey Has Changed
  • GAIN 2023: Pipeline Power: Maximizing B2G Campaign Effectiveness
    48:12

Tags

A course by

Juliana Slye
Juliana Slye
Government Go-To-Market Expert

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