GAIN 2024: Pipeline Endgame – Smart Marketing & the Small Business Cliff

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About Course

This course was delivered at GAIN 2024. GAIN is the premier B2G Marketing Conference, presented by GovExec. It happens in the DC Metro area each Fall. For more information on GAIN, please visit: https://www.govacademy.io/GAIN.

Abstract

Marketing is challenging for everyone in the B2G space – but it’s especially tough for small firms focused on rapid growth. For some of them, graduating out of the small business designation for federal contractors is the goal – an exciting time that brings a variety of new challenges like competing against industry giants or taking an entirely new approach to marketing and communications.

This session brings together senior leaders who have faced down the “small business cliff,” punched above their weight class, and won against the big kids on the block.

Presenters:
  • Anatalia Macik, Director of Proposals, Excella
  • Erin Grace, Co-Founder, Storyboard Creative Group
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What Will You Learn?

  • The impact of creativity, smart choices, and innovative branding on the bottom line
  • Foundational needs for scaling and maturing your marketing department and program to meet the demands of a new competitive environment
  • How to set your team and business up for a successful acquisition or graduate out of the small business designation

Audience

  • Capture Managers
  • Proposal Managers
  • Business Development Managers
  • PR & Communications
  • Campaign Marketers

Course Content

GAIN 2024: Pipeline Endgame – Smart Marketing and the Small Business Cliff
Marketing is challenging for everyone in the B2G space – but it’s especially tough for small firms focused on rapid growth. For some of them, graduating out of the small business designation for federal contractors is the goal – an exciting time that brings a variety of new challenges like competing against industry giants or taking an entirely new approach to marketing and communications. This session brings together senior leaders who have faced down the “small business cliff,” punched above their weight class, and won against the big kids on the block.

  • GAIN 2024: Pipeline Endgame – Smart Marketing and the Small Business Cliff

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A course by

GI
Juliana Slye
Juliana Slye
Government Go-To-Market Expert

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