Marketing the Mission: AI, Data, & Collaboration for Smarter B2G Growth

Learn how AI, collaboration, and outcome-driven messaging can strengthen modern B2G marketing strategies.

Presenters: Rajiv Gidadhubli, Chief Artificial Intelligence Transformation Officer (CAITO), Devin Marin, Senior Solutions Architect, Alpha Omega, Holly Roessler Bone, VP, Marketing and Communications 

Today’s government buyers expect more than technical explanations—they expect clear outcomes, mission alignment, and measurable value. As AI continues to reshape the B2G landscape, marketing teams must learn how to translate complex technologies into messaging that resonates with decision-makers and supports real mission needs.

In this session, the Alpha Omega team shares how AI-driven insights, cross-functional collaboration, and outcome-based messaging can improve engagement and strengthen go-to-market performance. Learn how marketing teams can work more closely with technical experts, leverage evidence-based AI tools, and refine messaging through testing, feedback, and real-world performance data.

You’ll also explore how collaboration between marketing, solutions architects, and AI leaders can help organizations bridge the gap between technical innovation and customer impact. This course was delivered at GAIN 2025. GAIN is the premier B2G Marketing Conference, presented by GovExec.