GAIN 2024: Partnering for Marketing Success

This course was delivered at GAIN 2024. GAIN is the premier B2G Marketing Conference, presented by GovExec. It happens in the DC Metro area each Fall. For more information on GAIN, please visit: https://www.govacademy.io/GAIN.

Abstract

Effective partner marketing for companies that sell to the government hinges on relationships built on a foundation of shared understanding.

This panel will explore how marketers can develop clear marketing strategies that highlight the combined value propositions tailored to government needs. In addition, panelists will discuss how to create and utilize co-branded materials and case studies that demonstrate past successes and compliance with government standards. Lastly, the panel will explore how to align on goals, share insights, and coordinate efforts, ensuring consistent messaging and seamless collaboration.

Panel Moderator: Katie Hanusik, EVP Public Relations, REQ
Panelists:

• Tiffany Goddard, Vice President of Sales, Carahsoft
• Sieg Leahy, Senior Public Sector Field Marketing Manager, Okta
• Pilar Mejia, Senior Distribution Manager, Public Sector, GitLab